Established in the year 1994, Bonanza Portfolio is one of the leading full-service stock broking houses of India. The stock broker is known to have a great presence in India with its 500+ branches and 1800+ franchises and sub-broker partners. Check depth Bonanza Portfolio Review to know more about it like brokerage charges, trading platforms, demat account and more.
The most distinguishing factor of Bonanza Portfolio is its 3-in-1 trading account that allows investors and traders to enjoy easy fund transfer facility with a few national banks of India.
Backed by over 25 years of stock broking experience, Bonanza Portfolio offers competitive brokerage, technology-led trading platforms, and easy to avail customer services to its clients.
The company works in the cash and derivative segments of both NSE and BSE. It also possesses the membership of Multi Commodity Exchange (MCX), National Commodity and Derivatives Exchange (NCDEX), NMCE and MCX-SX. It is also registered with Dubai Gold and Commodities Exchange (DGCX). The company acts as a DP of CDSL and NSDL.
Bonanza Portfolio offers a range of trade and investment products including:
- Equity
- Derivative Trading
- Currency Trading
- Commodity Trading
- Mutual Funds
- IPO
- Insurance
- PMS
- Investment Banking
- Depository Services
- Institutional Banking
- Advisory Services
Bonanza Portfolio has an active client base of 34,763 for this year 2019-20.
The broker has won several awards and accolades for its remarkable performance so far. The details are given below:
- Awarded as “Major Volume Driver” (2004-05, 2006-07, 2007-08) by BSE
- Leading Web Portal providing Integrated Property Services, 2013***
- Ranked amongst the Top 3 National Level Financial Advisors (2008 – 2009 – 2010) by UTI MF & CNBC TV 18*
- Ranked at the 7th position amongst Sub Brokers for the year 2012-2013*
- 3rd in terms of trading terminals for the year 2012-2013*
- India’s NO.1 Valuable Financial Advisory & Stock Broking Company**
- Top performer in Equity Segment (Retail), 2012****
- Ranked amongst the TOP 3 Best Equity Brokers in 2013- 2014 by UTI MF & CNBC TV 18*
- 2nd in terms of Number of Offices for the year 2012-2013*
- Top 4 in Commodity Segment, Bloomberg UTV
- Top Equity Broking House in terms of branch expansion (2008)
- 3rd in terms of number of trading accounts (2008)*
Membership Information
The membership details of Bonanza Portfolio are given below.
| Entity | Membership ID |
|---|---|
| SEBI | INM000012306 |
| NSE CM | INB 230637836 |
| NSE F&O | INF 230637836 |
| NSE CDS | INE 230637836 |
| BSE CM | INB 011110237 |
| BSE F&O | INF 011110237 |
| MCX-SX | INE 260637836 |
| USE | INE 270637833 |
| Registered Address | 4353/4C, Madan Mohan Street Ansari Road, Daryaganj, New Delhi-110002 |
Process to open an account with Bonanza Portfolio
To being with, you would be required to provide few documents. They include:
- ID Proof
- Address Proof
- Bank statements of last 6 months
- Passport-sized photograph
- AMC charges
- Trading Account Cheque
If takes generally 4-5 days to open the account after your furnish the required documents.
Account Opening Charges
- Aditya Birla Money Account Opening Charges (Trading Acct): Rs 0
- Aditya Birla Money AMC Charges (Trading Acct): Nil
- Aditya Birla Money Account Opening Charges (Demat Acct): Rs 150
- Aditya Birla Money AMC Charges (Demat Acct): Rs 0
Bonanza Portfolio Trading Platforms
In stock broking industry, trading platforms are supposed to play a crucial role as they act as the most widely interface for a trader to perform stock trading. And it makes no sense to use a trading platform that doesn’t delivery value.
Just like any other stock broker, Bonanza Portfolio features a number of trading platforms to cater to the various needs of its clients.
The trading platforms offered by the full-service stock broker are:
Bonanza Portfolio My E-trade
Basically, a web browser-based trading platform, My E-Trade is quite easy to use and value-centric. One just need to enter the login credentials to login and start trading. The best thing is that it can be accessed on almost any browser like Chrome, Mozilla Firefox, Internet Explorer and others.
Please note that the platform is operated by Omnesys which means you can be rest assured about prompt support and backup. Its major features include:
- Highly interactive charting flows with market trends and indicators
- The layout can be personalized as per user preferences.
- Easy to understand user interface
- Round-the-clock support and backup
Bonanza Portfolio NEST Trader
Largely perceived as the most trusted and widely used trading platform, NEST Trader is powered by Omnesys. It is being used by a large number of stock brokers these days.
The only concern is that this terminal application is comparatively bulky in size and therefore, requires a good configuration of your laptop or computer for seamless trading experience. In addition, the user experience provided by the application is relatively sub-optimal in nature.
- Trading screens with risk management, heat maps, market depth
- Charting feature with historical, intra-day and proportional trends and analysis
- Alerts management and notifications
Bonanza Portfolio My E-Trade Mobile App
Designed to allow its clients trade right on their mobile, the mobile-based trading application is pretty good in performance and UI.
- Charting
- Live market streaming, Quotes
- Ordering Reports, Trading Reports
Bonanza Portfolio Customer Care
The full-service stock broker offers limited number of customer care options to its clients. They include:
- Toll-Free Number
- Webform
- Offline branches
It is not that the number of communication channels are limited, but the full-service stockbroker also provides below par quality customer service. For example, their google play store page does not receive any response to the customer issues whatever.
You may feel some level of interaction during the account opening process. But once you are done with the account opening, you will be left more or less on your own when you come across any queries, issues, doubts or concerns.
Bonanza Portfolio Pricing
The demat account transactions are charged distinctly from trading commission. Below are the Bonanza demat account charges 2019.
Account Opening Charges
- Aditya Birla Money Account Opening Charges (Trading Acct): Nil
- Aditya Birla Money AMC Charges (Trading Acct): Nil
- Aditya Birla Money Account Opening Charges (Demat Acct): Nil
- Aditya Birla Money AMC Charges (Demat Acct): Rs 250
Bonanza Portfolio Brokerage Charges
Customers are expected to pay commission (brokerage) when buying or selling stocks through Bonanza Portfolio
The brokerage charges for equity, commodities and currency derivative trading for the stock broker are given below.
Bonanza Brokerage Plan – Default Plan
| Segment | Brokerage Fee |
|---|---|
| Monthly Fee (Fixed) | |
| Equity Delivery | 0.10% |
| Equity Intraday | 0.005% |
| Equity Futures | 0.005% |
| Equity Options | Rs 15 per Lot |
| Currency Futures | 0.0025% |
| Currency Options | Rs 5 per lot |
| Commodity Futures | 0.004% |
| Commodity Options |
Bonanza Brokerage Plan – Plan 7500
| Segment | Brokerage Fee |
|---|---|
| Monthly Fee (Fixed) | |
| Equity Delivery | 0.025% |
| Equity Intraday | 0.00312% |
| Equity Futures | 0.00312% |
| Equity Options | 10 per lot |
| Currency Futures | 0.0015% |
| Currency Options | 4 per lot |
| Commodity Futures | 0.00208% |
| Commodity Options |
Bonanza Portfolio Demat Account Charges
| Particulars | Charges |
|---|---|
| Account Opening | Rs 200 |
| Annual Maintenance Charges – Paper Statement | Rs 286 per anum |
| Annual Maintenance Charges – Email Statement | Nil |
| Buy – Market and Off-Market | Nil |
| Sell – Market and Off-Market – Internet Trading | Rs 15 |
| Sell – Market and Off-Market – Call Center | Rs 12 |
| Rejection / fails | Nil |
| Extra charges for processing of TIFDs submitted late (% of transaction value) Instruction submitted through Internet (E-inst / IVR) | Nil |
| Instruction submitted through Call Centre | Nil |
| Instruction submitted at Branches (accepted at Client’s risk) | Nil |
| Dematerialisation for each request form | Nil |
| Dematerialisation for each extra certificate | Rs 3 |
| Rematerialisation | Rs 15 per 100 securities or part thereof or Rs 15 per certificate. |
| Reconversion of MF units | N/A |
| Closure of Account | Nil |
| Pledge Creation / Closure / Confirmation/ Invocation | Rs 35 |
| Additional Account Statements | Nil |
| NSDL/CDSL Annual Maintenance Fee for Corporate Account | Rs 1000 |
| NSDL/CDSL Sell – Market and Off-Market | Rs 5.50 per debit instruction |
Transaction Charges
| Segment | Transaction Fee |
|---|---|
| Equity Delivery | NSE ₹325 | BSE ₹275 |
| Equity Intraday | NSE ₹325 | BSE ₹275 |
| Equity Futures | NSE ₹215 | BSE ₹75 |
| Equity Options | NSE ₹5750 | BSE ₹3250 |
| Currency Futures | NSE ₹135 | BSE ₹29 |
| Currency Options | NSE ₹4750 | BSE ₹754 |
| Commodity | MCX – Non Agri ₹235 | MCX – Agri ₹100 |
Margins
For those looking to get in some additional profit, the concept of exposure or margin is quite impressive. This allows investors to trade with a capital which should be more than your trading account balance.
| Segment | Exposure Margin |
|---|---|
| Equity Delivery | Upto 10x + Interest |
| Equity Intraday | Upto 10x |
| Equity Future | Upto 3x |
| Equity Options | Upto 2x for shorting |
| Currency Future | Upto 2x |
| Currency Options | Upto 2x for shorting |
| Commodity Future | Upto 3x |
| Commodity Options |
Bonanza Portfolio Research
The full-service stockbroker conducts deeper research for its clients across diverse segments at fundamental as well as technical levels. This is how the broker has separated its research:
Equity
- Trading Ideas
- Daily market strategy
- Monthly updates
- Investment ideas
- Daily derivatives strategy
- Event updates
- Positional technical calls
Mutual Funds
- Daily Reports
- Weekly Reports
- Monthly Reports
- Special Reports
Commodity
- Agri commodity views
- Non-Agri commodity views
- Monthly updates
- Positional Calls
- Trading Ideas
Currency
- Daily forex insight
- Trading Ideas
- Weekly forex insight
- Positional calls
With precise separation, the full-service stockbroker provides near average research, commendations and tips to its clients as far as precision and performance are concerned. Users are suggested to perform their own analysis as well before executing any orders on the stock market.
The Conclusion – Bonanza Portfolio Review
The country’s leading full-service stockbroker was setup in the year 1994 and has been able to perform for over 2 decades in today’s dynamic stock market landscape. However, it still is a work-in-progress broker and has not been able to clearly state its standing among the user base. The broker provides quite fair value through its services such as support, trading platforms, exposure, research at a nominal cost but still it is yet not counted as one of the prominent names in the industry.
Bonanza Portfolio does not take any cost for opening a demat or trading account. This is one of the very few stockbrokers that provides accounts for free of cost.
In terms of customer service, the broker’s level is below par. This is one area where it needs to put in more focus.