Established in the year 2005, Axis Direct is considered among the leading full-service brokers in India. Axis Direct has total of nearly 4 lakh active clients which is certainly one of the highest in the stock broking domain.
Read this complete Axis Direct review to know about Axis Direct brokerage charges, demat & trading account, Axis Direct IPO, trading platforms, NRI & 3 in 1 account, offers & more.
As per the latest data, Axis Direct is the 4th largest provider of demat accounts. It offers 3-in-1 account which is quite easy to operate for the users.
Axis Direct Customer Ratings and Review
| Criteria | Ratings |
|---|---|
| Research & Advisory | 8.3 / 10 |
| Brokerage Charges | 8.22/ 10 |
| Product & Services | 8.25 / 10 |
| Trading Platform | 8.53 / 10 |
| Broking Experience | 8.32/ 10 |
| Overall Rating | 8.3/10 |
| Customer Rating | ★★★★ |
It is basically subsidiary of Axis Bank. The Broker enjoys full-fledged membership in NSE, BSE, MCX-SX, and Depository Participant with CDSL. It allow investment in Equities, Derivatives, Saving Account, MF, SIPs, IPOs, Bonds, NCDs, Exchange Traded Funds and Company Fixed Deposits.
With a remarkable presence of 75 branches across India. Axis direct offers NRI Trading Account as well to Invest in Equities, Initial Public Offerings, gold ETFs, Mutual Funds and Futures & Options.
Membership Information
The membership details of Axis Direct are given below.
| Entity | Membership ID |
|---|---|
| BSE | INB/INF 011481638 |
| NSE | INB/INF/INE 231481632 |
| MSEI | INB/INF/INE 261481635 |
| CDSL | IN-DP-CDSL-693-213 |
| Registered Address | Unit No, 2 Phoenix Market City, 15, LBS Road, Near Kamani Junction, Kurla(West), Mumbai-400070. |
How to open Demat Account with Axis Direct?
Axis Direct enables a very easy system for online trading for its clients when it comes to invest in Equity, Derivatives, Mutual Funds and IPO’s. To invest or trade in stock market with Axis Direct, one needs to open an account with the stock broker. Axis Direct offers 3 in 1 account. They have an extensive network of branches which makes account opening really simple.
There are few simple steps to open demat account with Axis Direct :
- Fill an online registration form on Axis Direct website. Enter your name, phone number, email address and city and submit the form. After submitting the details, one of the representative from Axis Direct will get back to you to help you complete the other account opening formalities.
- Visit one of the nearby branches of Axis Direct.
- Download ” Account opening form” right from their website. PDF file link is available on download section. Fill the form and submit to your nearest branch or courier them.
- A representative from Axis bank will contact you to finish other opening formalities.
- Once all opening formalities is completed, you will get your Demat account.
Axis Direct Account Opening Status
Once you submit the account opening form to their branch or filled the application online, you can easily check the status of account opening online by visiting the ‘Account Opening Status’ on the Customer Service page of AxisDirect.co.in. You just need to enter ‘Application Form Number’ to check the application status online.
If you have registered online and no executive visited your home, you can choose to visit the local Axis Bank branch or call customer services helpline to prioritize the Axis Direct account opening process.
Account Opening Form
Axis Direct Account Opening Forms are easily available in Axis Bank branches. You can also call Axis Bank sales helpline to get an executive visit to your home and he will take the forms along with him. The fastest option is to download the account opening form right on their website.
Axis Direct Account Opening Charges
- Axis Direct Account Opening Charges (Trading Acct): ₹900 (3 in 1 account)
- Axis Direct AMC Charges (Trading Acct): ₹0
- Axis Direct Account Opening Charges (Demat Acct): ₹0
- Axis Direct AMC Charges (Demat Acct): ₹650 (free for 1st year)
Documents Required
Here is a list of documents that are required to open an account with Axis Direct:
- Proof of Identity
- Proof of Address
- Bank statement of last 6 months
- Passport sized photograph
- AMC Fees
- Trading Account Check
Axis Direct Trading Platforms
There are different types of trading platforms made available by the full-service stockbroker, the terminal based software and the mobile app are known to have decent ratings in the market.
Swift Trade
It is a web-based trading platform and doesn’t present any need to download and install any software. The best thing about this platform is LIVE market feeds. You don’t need to click ‘Refresh’, as live streaming of quotes happens on your screen automatically.
Some of the features of the Swift Trade platform include:
- Multiple Market watch
- Research thoughts and tip available
- Screen and dashboard personalization
- Keyboard shortcuts for instant order placements and other features
Axis Direct Trade
Contrary to Swift Trade, Axis Direct Trade is actually a terminal-based trading platform that can be downloaded and installed on a desktop or laptop. Once you download and install it on your PC, you can choose to trade from anywhere. Its leading features include:
- Search bar for rapid discovery of the particulars the client is searching for
- Updated news, market reports, information on indices, currency rates etc – all available within the platform
- A smoother user interface for quicker navigation and user
- Trading tutorials and videos in an engaging way
- Alerts and notifications as per user preferences
Axis Direct Mobile App
This mobile-based trading platform by Axis Direct intends to bring stock market at your fingertips no matter where you’re. It features one-time registration that makes it easier for users to register and trade.
It is one of the widely used mobile trading app used by investors across the country.
- Portfolio watch
- Real-time streaming quotes
- Option to create multiple streaming watchlists with customization
- Intraday charts with minute by minute movement
- Market orders can be turned off during non-market hours
Mutual Fund App
Axis Direct also offers one of the best mutual fund app in India. Now its customers can invest in mutual fund, SIP through mutual fund app anywhere anytime.
Axis Direct Portal
Axis Direct Web Portal provides smoother access to traders to all trading segments across exchanges. The online trading website has been crafted using HTML5 and can be used on smartphones, desktop and laptop. Major features of Axis Direct trading website are:
- Trade in various segments across exchanges under a single platform
- Watch live markets and get latest updates on big-size indices, currency rates or your portfolio value.
- Get updates on markets and market events
- Get data and information in a simple card view
- Built-in Smart INVEST and TRADE buttons for faster trading
- Quizzes, webinars and videos etc., to sharpen trading knowledge
- Tailored alerts and notifications
Axis Direct Customer Care
Since Axis Direct is powered by a leading private bank of India, it offers a number of communication channels to its clients. They include:
- Offline branches
- Toll-Free Number
- Phone number
- Social Media
- Webform
As the broker is associated with the leading Axis bank, traders and investors have high level of expectations. These expectations revolve around Turnaround Time, Call Quality, Executive Skills, Resolution Quality and lots others.
Whether it is branch-based assistance or online help via a web form, social media or email, the turnaround time is amazingly quick with excellent resolution quality.
Pricing and Charges
The brokerage charges of Axis Direct are quite high. For example, the delivery trades are charged at 0.49% which actually refers, for ₹1,00,000 worth of delivery trade, you are supposed to pay ₹490 as brokerage charge.
Account Opening Charges
| Transaction | Fee |
|---|---|
| Axis Direct Account Opening Charges (Trading Acct) | ₹900 (3 in 1 account) |
| Axis Direct AMC Charges (Trading Acct) | ₹0 |
| Axis Direct Account Opening Charges (Demat Acct) | ₹0 |
| Axis Direct AMC Charges (Demat Acct) | ₹650 (FREE for 1st year) |
Axis Direct Brokerage Charges
| Segment | Brokerage Fee |
|---|---|
| Flat Monthly Fee | |
| Equity Delivery | ₹20 per executed order |
| Equity Intraday | ₹20 per executed order |
| Equity Futures | ₹20 per executed order |
| Equity Options | ₹20 per executed order |
| Currency Futures | NA |
| Currency Options | NA |
| Commodity Futures | NA |
| Commodity Options | NA |
Brokerage Plan – Fixed Brokerage Plan
| Segment | Brokerage Fee |
|---|---|
| Flat Monthly Fee | |
| Equity Delivery | 0.50% (Each Leg) |
| Equity Intraday | 0.05% (Each Leg) |
| Equity Futures | 0.05% (Each Leg) |
| Equity Options | Intraday: ₹0.01 per lot | Carry Forward: ₹10 per lot |
| Currency Futures | 0.05% (Each Leg) |
| Currency Options | Intraday: ₹0.01 per lot | Carry Forward: ₹10 per l |
| Commodity Futures | 0.03% (Each Leg) |
| Commodity Options | ₹50 per lot |
Axis Direct Demat Account Charges
| Particulars | Charges |
|---|---|
| Account Opening | Nil |
| Closure of Account | Nil |
| First Year AMC | Nil |
| Annual Maintenance Charges | Rs 650 |
| Buy – Market and Off-Market | Nil |
| Sell – Market and Off-Market | 0.04% of the value of the transaction (Min Rs 25 per instruction), whichever is higher. |
| Rejection/fails | Rs 10 |
| Pledge Creation/Closure/Confirmation/Invocation | 0.04% (Min Rs 50 per instruction) |
| Additional Account Statements | Rs 100 |
Transaction Charges
| Segment | Transaction Fee |
|---|---|
| Equity Delivery | 0.00325% (₹325/Cr) |
| Equity Intraday | 0.00325% (₹325/Cr) |
| Equity Futures | 0.0019% (₹190/Cr) |
| Equity Options | 0.05% (₹5000/crore) |
| Currency Futures | 0.0019% (₹190/Cr) |
| Currency Options | 0.05% (₹5000/crore) |
| Commodity |
Margins
The exposure or margin details of Axis Direct are mentioned below.
| Trading Segment | Margin AxisDirect |
|---|---|
| Equity Delivery | 100% (1x) |
| Equity Intraday | Upto 10x |
| Equity Future | 100% (1x) |
| Equity Options | 100% (1x) |
| Currency Future | 100% (1x) |
| Currency Options | 100% (1x) |
| Commodity Future | 3x |
| Commodity Options | 100% (1x) |
Axis Direct IPO
Axis Bank offers online & offline IPO applications for IPO’s at BSE and NSE exchanges.
There are primarily two ways to apply for IPO with Axis Bank
1. Apply in IPO at Axis Bank Branches
Axis bank customer can choose to visit any Axis Bank branch and apply for an IPO. A customer applying offline in the branch needs to fill a ASBA application form and furnish information like Axis Bank account number, PAN Number and Demat account information.
Customer receives an acknowledgement slip with a reference number after finishing the application. Axis bank handles the rest of the process including locking the money in customer account and forwarding application to exchange.
2. Apply Online at Axis Bank Website
Axis Bank customers can all apply in IPO’s online through its online banking website iConnect. Before using IPO online application, customer needs to register to IPOSmart by giving information such as demat account, PAN Number etc. After registration is done, customer can apply for IPO’s online on Axis Bank website in a simple way.
Axis Direct Online IPO Application Process
Online Investing in IPO’s with Axis Bank is simple, secure, quick and convenient way to invest in IPO’s at BSE and NSE. Below are few easy steps to apply IPO with Axis Direct:
- Login to Axis Direct website.
- Go to Trading >> IPO >> Current Issues. This shows list of IPO’s open for subscription.
- Allocated fund by click on Fund Hold & Release
- Click on Get Bank Balance button to know your current balance.
- Enter the amount you would like to apply in IPO and click Submit
- Go to Place Order tab, choose the IPO you would like to apply and Investor category as retail. Click on Proceed
- Enter the Quantity & Price, choose Cut off Price checkbox and click on Place Order.
- On next screen confirm you order by pressing Confirm
- On disclaimer page, at the bottom click I Agree button to proceed.
- You will get a confirm “Your application has been accepted successfully with reference number 987654321 and application number 123456788.”
Axis Bank 3-in-1 account holders can apply in IPO’s online or by visiting the Axis Bank branch. The Bank do not charge any fee or taxes from its customers with respect to their application in IPOs at BSE and NSE.
Axis Direct Research
The full-service stockbroker provides research and commendations at different levels. Therefore, whether you are looking for long-term investments or you wish to go for short-term quick profits, the broker ensures that you get diverse valuable tips and research through multiple communication channels.
Research Ideas
Under this, users are given with investment thoughts varying from intraday trading to long-term investments in the following segments based on technical analysis along with the recommendation type (buy, sell or accumulate):
- Investment ideas
- Trading ideas
- Mutual fund ideas
- SIP ideas
Research Reports
Under this, users get access to comprehensive research reports across various segments includng factors like macro and microeconomic news, investment choices, technical analysis across segments, disclosures, regular derivatives etc.
- Investment reports
- Trading reports
- Mutual fund reports
- Sector & economy reports
- DIY Research
NRI Account –
Axis NRI 4 in 1 Trading Account
Axis Bank NRI 4-in-1 investment account is a major offering to NRI’s. This account provides various online investment options in India under one login id.
Key Features of Axis 4-in-1 Trading Account
- Combined account for trading ease
- 100% online trading and investment
- Trade online using advanced trading software and tools
- Invest across stocks, equity derivatives, ETF, IPO, NCD, and Mutual Fund
- Free stock research and tips
- Trade on phone with call n trade facility
Axis 4-in-1 investment account is comprised of 4 different accounts:
- NRI PIS Saving Bank Account (NRE or NRO)
- NRI Non-PIS Saving Bank Account (NRE or NRO)
- NRI Demat Accounts
- NRI Trading Account
Axis NRI Bank Account
The 4 in 1 account has 2 bank accounts; a PIS NRI Saving Bank Account and a Non-PIS Saving Bank Account.
The PIS Account is meant to be used for buy/sell of equity stocks in India. All transactions from this account are stated to RBI by the bank.
The Non-PIS Account is for trading in derivatives, investments in mutual funds, ETFs and holding income earned from rent, business and other incomes in India.
Axis NRI Demat Account
The NRI Demat accounts help traders in putting all purchased securities like stocks, IPO shares, and mutual funds, etc., in electronic format. In 4-in-1 account, the demat account is linked with an NRI bank account and NRI trading account.
Axis NRI Demat Account
- Axis bank is depository participant of NSDL.
- The NRI demat account is the same as resident demat account.
- An NRI has to choose the account subtype as Repatriable or Non-Repatriable.
- An NRE or NRO bank account needs to be linked with the demat account.
- The dividend, interest or bonus earnings are accredited automatically to the associated NRI bank account.
- Axis NRI Demat account is the most secured way to keep your holdings.
- It is necessary in India to have a demat account for stock market investment.
Axis NRI Trading Account
The trading account allows the NRI customers to put buy/sell orders for stocks and derivatives trades. Customer use trading software’s given by the broker to place orders, watch market on real-time basis and check the status of orders made.
Important Article to Read: Canara Bank Demat Account
The Conclusion
The bank-based stockbroker is beneficial for beginners in only one aspect. If you are willing to have convenience of fund transfers then with the 3 in 1 demat account offered by Axis Direct, this thing becomes amazingly easy. This type of accounts makes the whole fund transfer process automatic.
In terms of customer services and market research Axis Direct’s performance is quite impressive. From providing quick query resolution to providing valuable investment tips from time to time, Axis Direct makes a lasting statement in the industry.