Bonanza Portfolio Review – Brokerages Charges, Demat A/C, Platforms & More

Established in the year 1994, Bonanza Portfolio is one of the leading full-service stock broking houses of India. The stock broker is known to have a great presence in India with its 500+ branches and 1800+ franchises and sub-broker partners. Check depth Bonanza Portfolio Review to know more about it like brokerage charges, trading platforms, demat account and more.

The most distinguishing factor of Bonanza Portfolio is its 3-in-1 trading account that allows investors and traders to enjoy easy fund transfer facility with a few national banks of India.

Backed by over 25 years of stock broking experience, Bonanza Portfolio offers competitive brokerage, technology-led trading platforms, and easy to avail customer services to its clients.

The company works in the cash and derivative segments of both NSE and BSE. It also possesses the membership of Multi Commodity Exchange (MCX), National Commodity and Derivatives Exchange (NCDEX), NMCE and MCX-SX. It is also registered with Dubai Gold and Commodities Exchange (DGCX). The company acts as a DP of CDSL and NSDL.

Bonanza Portfolio offers a range of trade and investment products including:

  • Equity
  • Derivative Trading
  • Currency Trading
  • Commodity Trading
  • Mutual Funds
  • IPO
  • Insurance
  • PMS
  • Investment Banking
  • Depository Services
  • Institutional Banking
  • Advisory Services

Bonanza Portfolio has an active client base of 34,763 for this year 2019-20.

The broker has won several awards and accolades for its remarkable performance so far. The details are given below:

  • Awarded as “Major Volume Driver” (2004-05, 2006-07, 2007-08) by BSE
  • Leading Web Portal providing Integrated Property Services, 2013***
  • Ranked amongst the Top 3 National Level Financial Advisors (2008 – 2009 – 2010) by UTI MF & CNBC TV 18*
  • Ranked at the 7th position amongst Sub Brokers for the year 2012-2013*
  • 3rd in terms of trading terminals for the year 2012-2013*
  • India’s NO.1 Valuable Financial Advisory & Stock Broking Company**
  • Top performer in Equity Segment (Retail), 2012****
  • Ranked amongst the TOP 3 Best Equity Brokers in 2013- 2014 by UTI MF & CNBC TV 18*
  • 2nd in terms of Number of Offices for the year 2012-2013*
  • Top 4 in Commodity Segment, Bloomberg UTV
  • Top Equity Broking House in terms of branch expansion (2008)
  • 3rd in terms of number of trading accounts (2008)*

Membership Information

The membership details of Bonanza Portfolio are given below.

EntityMembership ID
SEBI INM000012306
NSE CMINB 230637836
NSE F&OINF 230637836
NSE CDSINE 230637836
BSE CMINB 011110237
BSE F&OINF 011110237
MCX-SXINE 260637836
USEINE 270637833
Registered Address4353/4C, Madan Mohan Street Ansari Road, Daryaganj, New Delhi-110002

Process to open an account with Bonanza Portfolio

To being with, you would be required to provide few documents. They include:

  • ID Proof
  • Address Proof
  • Bank statements of last 6 months
  • Passport-sized photograph
  • AMC charges
  • Trading Account Cheque

If takes generally 4-5 days to open the account after your furnish the required documents.

Account Opening Charges

  • Aditya Birla Money Account Opening Charges (Trading Acct): Rs 0
  • Aditya Birla Money AMC Charges (Trading Acct): Nil
  • Aditya Birla Money Account Opening Charges (Demat Acct): Rs 150
  • Aditya Birla Money AMC Charges (Demat Acct): Rs 0

Bonanza Portfolio Trading Platforms

In stock broking industry, trading platforms are supposed to play a crucial role as they act as the most widely interface for a trader to perform stock trading. And it makes no sense to use a trading platform that doesn’t delivery value.

Just like any other stock broker, Bonanza Portfolio features a number of trading platforms to cater to the various needs of its clients.

The trading platforms offered by the full-service stock broker are:

Bonanza Portfolio My E-trade

Basically, a web browser-based trading platform, My E-Trade is quite easy to use and value-centric. One just need to enter the login credentials to login and start trading. The best thing is that it can be accessed on almost any browser like Chrome, Mozilla Firefox, Internet Explorer and others.

Please note that the platform is operated by Omnesys which means you can be rest assured about prompt support and backup. Its major features include:

  • Highly interactive charting flows with market trends and indicators
  • The layout can be personalized as per user preferences.
  • Easy to understand user interface
  • Round-the-clock support and backup

Bonanza Portfolio NEST Trader

Largely perceived as the most trusted and widely used trading platform, NEST Trader is powered by Omnesys. It is being used by a large number of stock brokers these days.

The only concern is that this terminal application is comparatively bulky in size and therefore, requires a good configuration of your laptop or computer for seamless trading experience. In addition, the user experience provided by the application is relatively sub-optimal in nature.

  • Trading screens with risk management, heat maps, market depth
  • Charting feature with historical, intra-day and proportional trends and analysis
  • Alerts management and notifications

Bonanza Portfolio My E-Trade Mobile App

Designed to allow its clients trade right on their mobile, the mobile-based trading application is pretty good in performance and UI.

  • Charting
  • Live market streaming, Quotes
  • Ordering Reports, Trading Reports

Bonanza Portfolio Customer Care

The full-service stock broker offers limited number of customer care options to its clients. They include:

  • Toll-Free Number
  • Webform
  • Offline branches

It is not that the number of communication channels are limited, but the full-service stockbroker also provides below par quality customer service. For example, their google play store page does not receive any response to the customer issues whatever.

You may feel some level of interaction during the account opening process. But once you are done with the account opening, you will be left more or less on your own when you come across any queries, issues, doubts or concerns.

Bonanza Portfolio Pricing

The demat account transactions are charged distinctly from trading commission. Below are the Bonanza demat account charges 2019.

Account Opening Charges

  • Aditya Birla Money Account Opening Charges (Trading Acct): Nil
  • Aditya Birla Money AMC Charges (Trading Acct): Nil
  • Aditya Birla Money Account Opening Charges (Demat Acct): Nil
  • Aditya Birla Money AMC Charges (Demat Acct): Rs 250

Bonanza Portfolio Brokerage Charges

Customers are expected to pay commission (brokerage) when buying or selling stocks through Bonanza Portfolio

The brokerage charges for equity, commodities and currency derivative trading for the stock broker are given below.

Bonanza Brokerage Plan – Default Plan

SegmentBrokerage Fee
Monthly Fee (Fixed)
Equity Delivery0.10%
Equity Intraday0.005%
Equity Futures0.005%
Equity OptionsRs 15 per Lot
Currency Futures0.0025%
Currency OptionsRs 5 per lot
Commodity Futures0.004%
Commodity Options

Bonanza Brokerage Plan – Plan 7500

SegmentBrokerage Fee
Monthly Fee (Fixed)
Equity Delivery0.025%
Equity Intraday0.00312%
Equity Futures0.00312%
Equity Options10 per lot
Currency Futures0.0015%
Currency Options4 per lot
Commodity Futures0.00208%
Commodity Options

Bonanza Portfolio Demat Account Charges

ParticularsCharges
Account OpeningRs 200
Annual Maintenance Charges – Paper StatementRs 286 per anum
Annual Maintenance Charges – Email StatementNil
Buy – Market and Off-MarketNil
Sell – Market and Off-Market – Internet TradingRs 15
Sell – Market and Off-Market – Call CenterRs 12
Rejection / failsNil
Extra charges for processing of TIFDs submitted late
(% of transaction value)
Instruction submitted through Internet (E-inst / IVR)
Nil
Instruction submitted through Call CentreNil
Instruction submitted at Branches (accepted at Client’s risk)Nil
Dematerialisation for each request formNil
Dematerialisation for each extra certificateRs 3
RematerialisationRs 15 per 100 securities or part thereof or Rs 15 per certificate.
Reconversion of MF unitsN/A
Closure of AccountNil
Pledge Creation / Closure / Confirmation/ InvocationRs 35
Additional Account StatementsNil
NSDL/CDSL Annual Maintenance Fee for Corporate AccountRs 1000
NSDL/CDSL Sell – Market and Off-MarketRs 5.50 per debit instruction

Transaction Charges

SegmentTransaction Fee
Equity DeliveryNSE ₹325 | BSE ₹275
Equity IntradayNSE ₹325 | BSE ₹275
Equity FuturesNSE ₹215 | BSE ₹75
Equity OptionsNSE ₹5750 | BSE ₹3250
Currency FuturesNSE ₹135 | BSE ₹29
Currency OptionsNSE ₹4750 | BSE ₹754
CommodityMCX – Non Agri ₹235 | MCX – Agri ₹100

Margins

For those looking to get in some additional profit, the concept of exposure or margin is quite impressive. This allows investors to trade with a capital which should be more than your trading account balance.

SegmentExposure Margin
Equity DeliveryUpto 10x + Interest
Equity IntradayUpto 10x
Equity FutureUpto 3x
Equity OptionsUpto 2x for shorting
Currency FutureUpto 2x
Currency OptionsUpto 2x for shorting
Commodity FutureUpto 3x
Commodity Options

Bonanza Portfolio Research

The full-service stockbroker conducts deeper research for its clients across diverse segments at fundamental as well as technical levels. This is how the broker has separated its research:

Equity

  • Trading Ideas
  • Daily market strategy
  • Monthly updates
  • Investment ideas
  • Daily derivatives strategy
  • Event updates
  • Positional technical calls

Mutual Funds

  • Daily Reports
  • Weekly Reports
  • Monthly Reports
  • Special Reports

Commodity

  • Agri commodity views
  • Non-Agri commodity views
  • Monthly updates
  • Positional Calls
  • Trading Ideas

Currency

  • Daily forex insight
  • Trading Ideas
  • Weekly forex insight
  • Positional calls

With precise separation, the full-service stockbroker provides near average research, commendations and tips to its clients as far as precision and performance are concerned. Users are suggested to perform their own analysis as well before executing any orders on the stock market.

The Conclusion – Bonanza Portfolio Review

The country’s leading full-service stockbroker was setup in the year 1994 and has been able to perform for over 2 decades in today’s dynamic stock market landscape. However, it still is a work-in-progress broker and has not been able to clearly state its standing among the user base. The broker provides quite fair value through its services such as support, trading platforms, exposure, research at a nominal cost but still it is yet not counted as one of the prominent names in the industry.

Bonanza Portfolio does not take any cost for opening a demat or trading account. This is one of the very few stockbrokers that provides accounts for free of cost.

In terms of customer service, the broker’s level is below par. This is one area where it needs to put in more focus.

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