Groww is now India's largest broker by active clients — roughly 1.3 crore as of 2026 — having overtaken Zerodha on the strength of a famously simple app. It began as a mutual fund platform and grew into a full investing app for stocks, F&O, IPOs and digital gold. Onboarding is paperless and takes minutes, the interface is the cleanest in the category, and there are no account-opening or maintenance charges.
The catch many lists miss: equity delivery at Groww is not free. You pay ₹20 or 0.05% of the trade value, whichever is lower, with a ₹5 minimum — on delivery and intraday alike. For a long-term investor placing frequent small buys, that adds up where rivals charge nothing. Groww's genuine advantage is the ₹0 lifetime AMC and free direct mutual funds, which favour buy-and-hold investors who trade rarely.
Strengths
- Cleanest, most beginner-friendly app in India
- ₹0 account opening and ₹0 lifetime AMC — the best AMC terms in the market
- Free direct mutual funds and easy SIP setup
- Single view across stocks, funds, IPOs and gold
Trade-offs
- Delivery is not ₹0 — ₹20 or 0.05% applies (min ₹5)
- Basic charting; limited order types for active traders
- No commodities, currency or NRI accounts
- UPI-mandate trades carry a 1% fee with no cap